Hello Fresh Case Study
Hello Fresh // Full Case Study
Share the Joy
Our partnership with Hello Fresh E-Grocery Delivery Service started in 2019, when they found us on Instagram. Hello Fresh, the creative team shared an idea for their upcoming “Share the Joy” Campaign, and we ran with it and brought it to life!
This relationship-establishing project expanded into eight commerical spots over the next three years. Delivering a high-end and valuable product is only a tiny part of our partnership with Hello Fresh; as trusted partners, our clients need to know we are accountable, safe, and execute in a timely fashion.
““We were blown away by our experience working with the A Lewis Films team; from communication down to the final product, it was such a seamless process.””
New Year, New You
The following spring, we were brought back on by Hello Fresh to produce and direct a New Year’s Campaign with a warm, rich, and family tonality after the world was locked down in 2020. This spot incorporated multiple locations, families, children, animals, and various actions centered around the Hello Fresh Box.
Our goal was to showcase a rich and warm tone throughout the piece; this lends itself to an exciting and intimate feeling with our characters and showcases the product within that environment.
This commercial was for broadcast use and was showcased in Times Square on New Year’s Eve.
““The New Year’s commerical was brought to life by the A Lewis Films team and absolutely stunned our marketing team, we wanted to showcase it everywhere!” ”
Hello Fresh Market
Shortly after the Hello Fresh New Years spot, we were introduced with very large project, that would bring Hello Fresh’s new market place items into their current offerings! We were so proud to have gained the confidence from our client to be trusted with such a honorable task!
This project presented some unique challenges that tested our production team, and to see the project executed with flying colors was a truly rewarding experience. To know we were a big part of this product release and campaign strategy gave our team a boost of morale and support from one of our most cherished partners.
Every project is different, a we bring a level of details in all our services, from budgeting, to pre-production, down to the final approvals we stand by our clients to get the best results possible!
“We were so proud to have A Lewis Films partner with us, to bring our vision to life for our brand new Hello Fresh Market product releases! ”
Hungry for Love
Hungry for Love was our first shot at a sketch comedy spot. This campaign project was spin off from the world famous show the Bachelor and showcased our main talent Mike as the bachelor on his own reality show. Mike, is conflicted with choosing is favorite valentines day meal, and through his experience we follow him and how he reached his decisions. In the mean-time, his life partner Wendell, was experiencing a high level of frustrating and jealously towawrds Mikes new found love.
Watch and see how Mike and Wendell work it out, and what meal is chosen in the end!
““Comedy is a new venture for us, and A Lewis Films nailed our vision and comedic timing, it’s always a win with A Lewis Films!””
Hungry for Love 2
The 2nd installment of Hungry for Love, this is were it really heats up! Mike it brought to his ultimate decision, but is interrupted in his dream state by his life-partner Wendell, who is NOT amused by his imagination.
This project was a crafted by the creative team at Hello Fresh and we were given the opportunity to bring it to life! It was a project that tested our script, timing, and pacing skills and we are extremely pleased with the results!
““Alex provided outstanding direction on this project, we needed a very involved director who could give our talent the confidence and timing to nail their lines and the support to be fully themselves!””
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