HelloFresh x A Lewis Films
During one of the most uncertain times in recent history, A Lewis Films partnered with HelloFresh—America’s leading meal kit delivery service—to produce a national commercial that spoke to a pressing need: fresh, reliable, and contact-free meal solutions delivered directly to your door.
Filmed in 2020, at the height of the COVID-19 pandemic, this project carried special significance. Families were adjusting to new routines, grocery store shelves were unpredictable, and safety was paramount. HelloFresh stepped up to offer not just convenience, but comfort—empowering households to cook healthy, chef-designed meals without leaving home. Our Atlanta-based production team worked with great care and creativity under enhanced safety protocols to ensure a smooth and responsible shoot during lockdown conditions.
Directed by Alex Lewis, and produced with precision by our trusted crew, the spot captured the warmth and reassurance that HelloFresh brought to millions of homes. From vibrant food visuals to lifestyle-driven storytelling, we created a campaign that emphasized the brand’s value, safety, and human connection—just when people needed it most.
We're proud to have helped amplify HelloFresh’s message during such a critical moment, and to have contributed to a campaign that brought practical help and peace of mind to viewers across the country.
